{"product_id":"mineral-glow-face-primer","title":"Mineral Glow Face Primer","description":"\u003cp class=\"product-subheadline\"\u003eTwenty percent non-nano zinc oxide. None of the chalky white face.\u003c\/p\u003e\n\n\u003cp\u003eMost mineral creams have a chalk problem. The mineral content does its job, but you end up looking like you got bonked with a stick of sidewalk chalk. So mineral skincare gets reserved for the cabin trip, the lake day, the moments when nobody's looking.\u003c\/p\u003e\n\n\u003cp\u003eThis is the version we made for the rest of the time.\u003c\/p\u003e\n\n\u003cp\u003eTwenty percent non-nano \u003ca href=\"\/blogs\/ingredients\/zinc-oxide\"\u003ezinc oxide\u003c\/a\u003e, the kind that sits on the surface of your skin instead of absorbing into it, suspended in a lightweight cream of \u003ca href=\"\/blogs\/ingredients\/organic-jojoba-oil\"\u003eorganic jojoba\u003c\/a\u003e, \u003ca href=\"\/blogs\/ingredients\/organic-avocado-oil\"\u003eavocado\u003c\/a\u003e, \u003ca href=\"\/blogs\/ingredients\/organic-apricot-kernel-oil\"\u003eapricot kernel\u003c\/a\u003e, \u003ca href=\"\/blogs\/ingredients\/sweet-almond-oil\"\u003esweet almond\u003c\/a\u003e, and red raspberry seed oils. It glides on, blends out, and leaves a soft, even, slightly luminous finish. Not chalk. Not foundation. Something between makeup and bare.\u003c\/p\u003e\n\n\u003cp\u003eWear it alone, layer it under makeup, or stir a pump into your moisturizer for a softer dose. Skin that spends time outside seems to like having it on.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cp\u003e\"Twenty percent zinc oxide is a number that means something specific to people who pay attention to mineral skincare. We can't tell you what it does on a sunny day. The FDA gets to do that, and we haven't paid for the testing that would let us. So here's what we will say: it's the same kind of zinc you've seen in mineral products made for being out in the world. We made ours feel like skincare instead of a coat of paint.\"\u003c\/p\u003e\n\u003cfooter\u003e— Emily Whitlock, Co-Founder \u0026amp; Formulator\u003c\/footer\u003e\n\u003c\/blockquote\u003e\n\n\u003ch2 class=\"premium-subheading\"\u003eWhy You'll Love The Mineral Glow Face Primer\u003c\/h2\u003e\n\u003cul class=\"benefits-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e20% Non-Nano \u003ca href=\"\/blogs\/ingredients\/zinc-oxide\"\u003eZinc Oxide\u003c\/a\u003e:\u003c\/strong\u003e A serious mineral percentage, suspended in something that doesn't feel like spackle. Uncoated, so it stays mineral-honest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Heavy White Cast:\u003c\/strong\u003e The fine-particle dispersion blends to a soft, neutral finish. Works across most skin tones without ghosting your face.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Ways to Wear It:\u003c\/strong\u003e Solo as a daily mineral layer. Under foundation as a smoothing primer. Mixed into your usual moisturizer for a lighter daily dose.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin-Feeding Oil Blend:\u003c\/strong\u003e Five lightweight, non-greasy oils (\u003ca href=\"\/blogs\/ingredients\/organic-jojoba-oil\"\u003ejojoba\u003c\/a\u003e, \u003ca href=\"\/blogs\/ingredients\/organic-avocado-oil\"\u003eavocado\u003c\/a\u003e, \u003ca href=\"\/blogs\/ingredients\/organic-apricot-kernel-oil\"\u003eapricot\u003c\/a\u003e, \u003ca href=\"\/blogs\/ingredients\/sweet-almond-oil\"\u003esweet almond\u003c\/a\u003e, red raspberry seed) keep the formula from feeling like a mask. Skin stays comfortable, not coated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEye-Area Friendly:\u003c\/strong\u003e Formulated without ingredients typically associated with eye stinging. Wear it close to the lash line without thinking about it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 class=\"premium-subheading\"\u003eHow to Use It\u003c\/h2\u003e\n\u003cp\u003eApply a small amount to clean skin as the last step in your routine. A pea-sized dose covers the whole face. Blend with your fingertips until it disappears, working it into the corners, the sides of the nose, under the brow, anywhere mineral products tend to ghost. Wear alone for a clean finish, layer foundation on top, or mix a pump into your moisturizer for a lighter daily wear. And reapply throughout the day if you're going back outside.\u003c\/p\u003e\n\n\u003ch2 class=\"premium-subheading\"\u003eKey Ingredients\u003c\/h2\u003e\n\u003cdl class=\"ingredients-list\"\u003e\n\u003cdt\u003e\u003ca href=\"\/blogs\/ingredients\/zinc-oxide\"\u003eNon-Nano Zinc Oxide (20%)\u003c\/a\u003e\u003c\/dt\u003e\n\u003cdd\u003eUncoated, mineral grade, finely milled to disperse evenly without leaving a white film. Sits on the surface of the skin rather than absorbing into it. The reason this product exists.\u003c\/dd\u003e\n\n\u003cdt\u003eRed Raspberry Seed Oil\u003c\/dt\u003e\n\u003cdd\u003eA featherweight oil rich in fatty acids and natural antioxidants, including vitamin E. New to our line. Adds slip and softness to the formula without weight or shine.\u003c\/dd\u003e\n\n\u003cdt\u003e\n\u003ca href=\"\/blogs\/ingredients\/organic-jojoba-oil\"\u003eJojoba\u003c\/a\u003e, \u003ca href=\"\/blogs\/ingredients\/organic-avocado-oil\"\u003eAvocado\u003c\/a\u003e, \u003ca href=\"\/blogs\/ingredients\/organic-apricot-kernel-oil\"\u003eApricot\u003c\/a\u003e, and \u003ca href=\"\/blogs\/ingredients\/sweet-almond-oil\"\u003eSweet Almond Oils\u003c\/a\u003e\n\u003c\/dt\u003e\n\u003cdd\u003eThe skin-conditioning blend. Non-greasy, fast-absorbing, and rich in fatty acids. They keep the mineral base from feeling like a costume.\u003c\/dd\u003e\n\n\u003cdt\u003e\n\u003ca href=\"\/blogs\/ingredients\/organic-aloe-vera-juice\"\u003eAloe Vera\u003c\/a\u003e, \u003ca href=\"\/blogs\/ingredients\/vegetable-glycerin\"\u003eVegetable Glycerin\u003c\/a\u003e, and \u003ca href=\"\/blogs\/ingredients\/allantoin\"\u003eAllantoin\u003c\/a\u003e\n\u003c\/dt\u003e\n\u003cdd\u003eThe hydrating supporting cast. Soothes, draws moisture into the skin, and quiets reactive zones around the cheeks and forehead.\u003c\/dd\u003e\n\n\u003cdt\u003eThe Scent\u003c\/dt\u003e\n\u003cdd\u003eA clean, herbal whisper from \u003ca href=\"\/blogs\/ingredients\/lavender-essential-oil\"\u003elavender\u003c\/a\u003e and \u003ca href=\"\/blogs\/ingredients\/organic-spearmint-essential-oil\"\u003espearmint essential oils\u003c\/a\u003e with a quiet vanilla finish. Subtle. Not perfume. Gone in two minutes.\u003c\/dd\u003e\n\u003c\/dl\u003e\n\n\u003ch2 class=\"premium-subheading\"\u003eGoes Well With\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/sun-lip-therapy-zinc-oxide-lip-balm\"\u003e\u003cstrong\u003eSun Lip Therapy Zinc Oxide Lip Balm\u003c\/strong\u003e\u003c\/a\u003e: Same 20% non-nano zinc, same no-chalk philosophy, sized for your lips. The obvious sister product. If you're putting zinc on your face, finish the job.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/hydrating-facial-mist-cucumber-rose-hyaluronic-acid\"\u003e\u003cstrong\u003eHydrating Facial Mist Cucumber Rose\u003c\/strong\u003e\u003c\/a\u003e: A two-second prep step before the primer goes on. Hyaluronic acid for the deeper hydration; the primer locks the surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/monoi-cleansing-oil-makeup-remover\"\u003e\u003cstrong\u003eMonoi Cleansing Oil \u0026amp; Makeup Remover\u003c\/strong\u003e\u003c\/a\u003e: For the end of the day. A mineral layer earns a proper cleanse, not a swipe with a wipe.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp class=\"product-closing-tagline\"\u003eTwenty percent zinc. Zero chalk. That's the whole point.\u003c\/p\u003e","brand":"Em'z Blendz Soap Co.","offers":[{"title":"Default Title","offer_id":43664539385922,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1434\/8442\/files\/A578702A-6081-4355-A7EC-046DCD927912.png?v=1776640021","url":"https:\/\/emzblendz.com\/products\/mineral-glow-face-primer","provider":"Emz Blendz Soap Co.","version":"1.0","type":"link"}