Velour Rouge | Eau de Parfum | Inspired by Baccarat Rouge 540
- Low stock - 1 item left
The scent that stops conversations. Now at a price that doesn't require one.
You know this fragrance even if you don't know its name. It's the one that fills an elevator. The one that makes strangers lean in. The one that launched a thousand "what are you wearing?" moments at every upscale event for the last decade. Maison Francis Kurkdjian's Baccarat Rouge 540 changed what modern perfumery could do.
It also costs $325.
Velour Rouge is our interpretation of that iconic scent profile. The same radiant warmth. The same crystalline jasmine-saffron opening. The same amber-and-caramel dry down that sits on your skin like cashmere. We spent months getting the balance right: that particular glow, that specific way it projects without overwhelming, that addictive quality that makes you keep checking your own wrist.
At $60 for 30ml, you can wear it on a Tuesday. To the grocery store. Because you feel like it.
"Baccarat Rouge 540 is one of those rare fragrances that genuinely changed the industry. That crystalline, skin-like warmth is unlike anything else. I didn't want to make a knockoff. I wanted to capture what makes it special and make it something people can actually afford to wear every day."
Why You'll Love The Velour Rouge Perfume
- The Compliment Magnet: This is the scent that gets noticed. The sillage fills a room without being aggressive. People will ask. Be ready.
- Unmistakably Close: If you've worn BR540, you'll recognize this immediately. Same radiant warmth, same jasmine-saffron sparkle, same caramelized amber base. We got it right.
- $60 vs. $325: The original's 70ml bottle runs $325. Even the 35ml is $165. Ours is $60. Wear it daily. Don't save it for special occasions that never come.
- Handcrafted Quality: Blended in our Oregon studio with phthalate-free fragrance oils. No corners cut on complexity or longevity.
How to Use It
Spray onto pulse points: wrists, neck, décolletage. Let it warm on your skin for a few minutes before judging; this one transforms as it settles. Don't rub your wrists together. The top notes are delicate, and crushing them changes the whole opening. One spray for intimate. Two for presence. Three if you want the whole room to know you've arrived.
Key Notes
- Jasmine Grandiflorum & Saffron
- The opening glows. Airy, luminous jasmine meets a golden spark of saffron that adds warmth and spice without tipping into heavy. This is the signature BR540 sparkle.
- Ambergris Accord & Dry Woods
- The heart settles into something intimate. Mineral, slightly salty ambergris that feels like warm skin, grounded by clean cedar and sandalwood.
- Ethyl Maltol & Hedione
- The base is where addiction happens. A whisper of caramelized sugar, a hint of smoke, and a breezy floral lift that keeps it from ever feeling heavy. This is why you keep catching yourself checking your wrist.
The $325 scent. The room-filling presence. The $60 reality check.
