Velour Rouge | Eau de Parfum | Inspired by Baccarat Rouge 540

$60.00
/
1.01 US fl oz / 30.0 mL
Shipping calculated at checkout.
Velour Rouge | Eau de Parfum | Inspired by Baccarat Rouge 540 Em'z Blendz Soap Co.
Velour Rouge | Eau de Parfum | Inspired by Baccarat Rouge 540 Em'z Blendz Soap Co.
Velour Rouge | Eau de Parfum | Inspired by Baccarat Rouge 540 Em'z Blendz Soap Co.
Velour Rouge | Eau de Parfum | Inspired by Baccarat Rouge 540 Em'z Blendz Soap Co.
Velour Rouge | Eau de Parfum | Inspired by Baccarat Rouge 540 Em'z Blendz Soap Co.
Velour Rouge | Eau de Parfum | Inspired by Baccarat Rouge 540 Em'z Blendz Soap Co.
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Every product is handmade in small batches by real people (hi, that's us!). Orders usually ship in 3 to 5 days, then the Post Office takes it from there. Think of it as farm-to-skin, not Prime-to-porch.

The scent that stops conversations. Now at a price that doesn't require one.

You know this fragrance even if you don't know its name. It's the one that fills an elevator. The one that makes strangers lean in. The one that launched a thousand "what are you wearing?" moments at every upscale event for the last decade. Maison Francis Kurkdjian's Baccarat Rouge 540 changed what modern perfumery could do.

It also costs $325.

Velour Rouge is our interpretation of that iconic scent profile. The same radiant warmth. The same crystalline jasmine-saffron opening. The same amber-and-caramel dry down that sits on your skin like cashmere. We spent months getting the balance right: that particular glow, that specific way it projects without overwhelming, that addictive quality that makes you keep checking your own wrist.

At $60 for 30ml, you can wear it on a Tuesday. To the grocery store. Because you feel like it.

"Baccarat Rouge 540 is one of those rare fragrances that genuinely changed the industry. That crystalline, skin-like warmth is unlike anything else. I didn't want to make a knockoff. I wanted to capture what makes it special and make it something people can actually afford to wear every day."

— Emily Whitlock, Co-Founder & Formulator

What to expect

  • The Compliment Magnet: This is the scent that gets noticed. The sillage fills a room without being aggressive. People will ask. Be ready.
  • Unmistakably Close: If you've worn BR540, you'll recognize this immediately. Same radiant warmth, same jasmine-saffron sparkle, same caramelized amber base. We got it right.
  • $60 vs. $325: The original's 70ml bottle runs $325. Even the 35ml is $165. Ours is $60. Wear it daily. Don't save it for special occasions that never come.
  • Handcrafted Quality: Blended in our Oregon studio with phthalate-free fragrance oils. No corners cut on complexity or longevity.

Ingredients information coming soon.

Spray onto pulse points: wrists, neck, décolletage. Let it warm on your skin for a few minutes before judging; this one transforms as it settles. Don't rub your wrists together. The top notes are delicate, and crushing them changes the whole opening. One spray for intimate. Two for presence. Three if you want the whole room to know you've arrived.

Frequently Asked Questions

Q: How close is this to Baccarat Rouge 540?

A: Very close. If you know BR540, you'll recognize Velour Rouge immediately. Same crystalline jasmine-saffron opening, same warm amber-caramel base, same radiant sillage that projects without overwhelming. We spent months getting the balance right.

Q: Is this a feminine fragrance?

A: Technically unisex, but it leans slightly feminine. That said, BR540 itself is famously worn by everyone. The warmth and amber notes read confident rather than gendered. If you like it, wear it.

Q: When should I wear this?

A: Whenever you want to be noticed. It's a statement scent with serious projection, so it works best when you want presence: date night, events, anywhere you're not trying to disappear. That said, at $60, you can also just wear it to brunch because you feel like it.

Have a Question?

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The $325 scent. The room-filling presence. The $60 reality check.
Velour Rouge | Eau de Parfum | Inspired by Baccarat Rouge 540
Velour Rouge | Eau de Parfum | Inspired by Baccarat Rouge 540
$60.00
$60.00
  • 5 stars: 2 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
C
Christine Rice (United States)
10 ml
Long lasting and true to its’ inspiration

This fragrance lasts long on the skin and in the bottle. A little goes a long way. It is a lovely cousin to Baccarat Rou—and preferred, in my case, due to Emz’ commitment to keep it non synthetic.

L
Liz Darby (United States)
30 ml
Absolutely obsessed with this scent

Absolutely obsessed with this scent. I would give this 100 stars!

Liz, 100 stars is a number we will happily take. There is a whole arc to this one. It opens bright and luminous, jasmine lit with a golden spark of saffron. Then it warms into the heart: ambergris that turns mineral and a little salty, like warm skin, with clean cedar and sandalwood underneath. The dry-down is where it really gets you, a whisper of caramelized sugar threaded with smoke, and it keeps shifting the whole time, which is why the wrist-sniffing never stops. Obsessed is the right word for it.