Mt. Ashland | Soap Bar

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CREATIVE BRIEF: Mt. Ashland Soap Bar
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PRODUCT ARCHETYPE: The Artisanal Favorite
CORE TRUTH: This soap is a full sensory experience of a hike up Mt. Ashland, designed to capture not just the crisp scent of the evergreen forest, but also the soothing coolness of the high-altitude air and the earthy texture of the trail itself.
DATE CREATED: August 16, 2025

I. VISUAL STORYTELLING:
* **Inspiration Shot:** The soap bar resting on a piece of weathered granite or a fallen pine log, with the peak of Mt. Ashland visible in the soft background. Pine cones and fir needles should be artfully scattered nearby.
* **Texture Shot:** A macro shot focusing on the creamy texture of the bar, showing the fine, earthy green specks of ground sage.
* **"The Craft" Shot:** An image of Emily surrounded by fresh, fragrant evergreen boughs, perhaps crumbling dried sage into the soap pot to highlight the real botanical ingredients.

II. EVOCATIVE SOCIAL PROOF:
* **Featured Testimonial:** Look for reviews that mention the "invigorating" scent and the "gentle scrub" or "soothing" feel of the zinc oxide.

III. CURATED PAIRINGS:
* **The "Oregon Trail" Kit:** Bundle with the Oregon Coast and Lithia Park soaps for a "scent and texture tour" of Southern Oregon's iconic landscapes.
* **The "Hiker's Recovery" Kit:** Pair with the Poison Oak Soap and a Skin Food Salve for the complete "before and after" adventure kit.

IV. MAKER'S VOICE QUOTE:
* "For me, the scent of Mt. Ashland is the smell of home. It’s not just pine; it’s more complex. I wanted to capture that specific, sacred feeling of the mountain air and the earth under your boots. The ground sage and zinc oxide make it feel even more like the real thing.” — Emily Whitlock, Co-Founder & Formulator

V. FAQ CONTENT BRIEF:
* **Targeted Questions:** Address the scent profile (is it overpowering?), the exfoliation level (is the sage harsh?), and its suitability for sensitive skin.

VI. SEO & SEMANTIC TARGETS:
* **Primary Search Intent:** User is looking for a natural soap with a woodsy, pine, or forest scent, possibly with exfoliating or soothing properties.
* **Key Semantic Keywords:** Primary: "pine soap", "forest scent soap". Secondary: "exfoliating soap bar", "men's soap", "sage soap". Related Terms: "Mt. Ashland", "natural soap", "zinc oxide for skin", "hiker soap".
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The crisp, evergreen scent of Southern Oregon's tallest peak.

There's a moment on the trail up Mt. Ashland where the air changes. It becomes crisp, clean, and saturated with the scent of high-altitude evergreens. This beloved soap is our tribute to that feeling, blending sharp notes of spruce, pine, and fir with a grounding hint of sage.

We even infuse it with real ground sage for an earthy, trail-like texture and add zinc oxide to help soothe wind-chapped skin. It's an entire mountain experience, handcrafted for your shower.

“For me, the scent of Mt. Ashland is the smell of home. It’s not just pine; it’s more complex. I wanted to capture that specific, sacred feeling of the mountain air and the earth under your boots. The ground sage and zinc oxide make it feel even more like the real thing.”

Why You'll Love It

• An Authentic Forest Aroma: A refreshing, natural fragrance from our signature blend of phthalate-free fragrance and pure essential oils like spruce, pine, and fir.
• Gentle, Earthy Exfoliation: Real, finely ground sage provides a mild, herbaceous scrub that evokes the feeling of the forest floor.
• Soothes & Protects Skin: A touch of Zinc Oxide, known for its skin-protecting and anti-inflammatory properties, helps to calm skin after exposure to the elements.
• An Extra Moisturizing Formula: Our superfatting process leaves a portion of skin-loving oils in the final bar, creating a gentle lather that won't strip your skin.

Key Ingredients

Olive Oil

The heart of our gentle soap. This foundational oil ensures a non-drying, deeply nourishing, and exceptionally mild clean.

Forest Scent Blend

Our custom blend of phthalate-free fragrance and pure essential oils (spruce, pine, fir) that creates a crisp, authentic, high-altitude forest aroma.

Ground Sage & Zinc Oxide

This duo provides a gentle, earthy exfoliation from the sage and powerful skin-soothing, calming properties from the zinc.

Complete Your Adventure

Create a "scent and texture tour" of Southern Oregon by pairing this bar with our **Oregon Coast** and **Lithia Park** soaps. For the avid hiker, bundle it with our **Poison Oak Soap** and a **Skin Food Salve** for the perfect recovery kit.

Bring the feeling of a mountain hike into your daily shower.