Face Food | Original Cucumber & Carrot

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CREATIVE BRIEF: Face Food | Original Cucumber & Carrot
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PRODUCT ARCHETYPE: The Icons / The Legends
CORE TRUTH: This is the cream that beats La Mer at a fraction of the price—real cucumber, real carrot, zero BS.
DATE CREATED: August 29, 2025
LAST UPDATED: October 16, 2025 - Andy Whitlock - Complete rewrite for stronger voice, added spatula variant info
SEASONAL STATUS: Year-round

I. VISUAL STORYTELLING:
* **Inspiration Shot:** Glass jar with bamboo spatula resting across the top, fresh cucumber rounds and carrot ribbons arranged artfully.
* **Texture Shot:** The cream's rich, dense texture being lifted with the bamboo spatula, showing its substantial quality.
* **"The Craft" Shot:** Emily hand-filling the signature glass jars, row after row, like a production line of liquid gold.

II. EVOCATIVE SOCIAL PROOF:
* **Featured Testimonial:** Patricia Dailey's review about trying La Mer but always coming back to Face Food—powerful social proof.

III. CURATED PAIRINGS:
* **"Full Face Food System":** Whipped Chamomile Mint Cleanser + Age Well Serum + Face Food for the complete ritual.

IV. FAQ CONTENT BRIEF:
* **Targeted Questions:** Why add a spatula? Face Food vs Skin Food difference? Can I use this on my whole face or just eyes?

V. SEO & SEMANTIC TARGETS:
* **Primary Search Intent:** Natural alternative to La Mer, cucumber eye cream, carrot seed face cream, intensive moisture for dry skin.
* **Key Semantic Keywords:** cucumber carrot face cream, natural la mer alternative, shea butter eye cream, regenerative night moisturizer
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The cream that customers abandon La Mer for. Yes, really.

Face Food isn't trying to be fancy. It's cucumber distillate, carrot seed oil, and unrefined shea butter doing exactly what they're supposed to do: fix your dry, angry, tired skin. This was one of Emily's first creations back when she was just trying to solve her own skin problems. Turns out, when you use real ingredients instead of marketing nonsense, you get something that actually works.

The texture is intentionally dense—this isn't some whipped air-filled fluff. It's concentrated moisture that melts into skin without leaving you looking like a glazed donut. Works as an eye cream in the morning, a full-face treatment at night, or that emergency fix when your skin is throwing a tantrum. And yes, people really do leave $500 creams for this $28 jar. We have the reviews to prove it.

"Face Food was born from desperation. My skin was so dry it hurt, and nothing worked. So I made something that did. Real cucumber for cooling, carrot seed for regeneration, shea butter for barrier repair. It's not revolutionary—it's just honest. Sometimes that's all you need."

Why You'll Love Face Food

• Cucumber distillate actually depuffs—not just claims to, but legitimately reduces morning eye bags and angry red patches
• Carrot seed oil brings vitamin A and antioxidants that help with cell turnover without the irritation of retinols
• Unrefined shea butter creates a protective barrier that locks moisture in for hours, not minutes
• Dense enough for overnight repair, light enough for daytime use—it's the multitasker that actually multitasks
• Now available with an optional bamboo spatula because fingers in jars isn't everyone's thing (and we respect that)

This Is Why We Do It

"I have been using this since 2012. Periodically I try another moisturizer, even La Mer, but I always come back to this. Not heavy. It has a very light fragrance."

The Ritual

Morning: Pat a tiny amount around your eyes—seriously, a little goes far. Watch those bags deflate. Evening: Go bigger. Warm it between your fingers first, then press (don't rub) into your whole face. Let it sit for a minute before you hit the pillow. If you opted for the bamboo spatula, use it to scoop a pea-sized amount—keeps the jar cleaner and makes you feel fancy for an extra dollar. The spatula also helps you use exactly what you need instead of overdoing it.

Key Ingredients

Cucumber Distillate

The real deal, not cucumber "extract"—steam-distilled cucumber water that actually calms inflammation and reduces puffiness.

Carrot Seed Oil

Nature's retinol alternative—promotes cell turnover and brings serious antioxidants without the irritation.

Unrefined Shea Butter

Raw, unprocessed, and packed with fatty acids that create a protective barrier while actually healing dry patches.

Rosewood & Lavender

Just enough essential oil to make it smell clean and calming, not like a salad or a spa explosion.

Complete Your Ritual

Start clean with our Whipped Chamomile Mint Facial Cleanser—gentle enough for sensitive skin, effective enough to matter. Layer the Age Well Serum underneath for extra active ingredients, then seal everything in with Face Food. It's the three-step system that makes estheticians ask what you're using.

The Bamboo Spatula Option

The cream that started it all—still undefeated.