
Root and Rind | Turmeric + Citrus Cleansing Soap Bar
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================================================================ CREATIVE BRIEF: ROOT AND RIND | TURMERIC + CITRUS SOAP BAR ================================================================ PRODUCT ARCHETYPE: The Artisanal Favorite (with High-Efficacy Solver traits) CORE TRUTH: This is a bar about beautiful, joyful balance—combining earthy, grounding roots (turmeric, ginger) with bright, uplifting rinds (grapefruit) to create a soap that both clarifies the skin and energizes the spirit. I. VISUAL STORYTELLING: --------------------------- * **Inspiration Shot:** A bright, sunny, top-down photo. The golden-hued soap bar styled with a slice of fresh pink grapefruit, a piece of raw turmeric root, a cinnamon stick, and a few calendula petals. * **Texture Shot:** A macro shot focusing on the rich, golden color from the turmeric, with the fine, matte texture from the kaolin clay visible. * **"The Craft" Shot:** An image of Emily dusting the vibrant, golden turmeric powder into the soap pot. This provides powerful proof of the "real, whole ingredients" story. II. EVOCATIVE SOCIAL PROOF: --------------------------- * **Featured Testimonial:** Look for reviews that mention "brightening," "uplifting," "smells like sunshine," or how it helped to balance their combination skin without drying it out. III. CURATED PAIRINGS: --------------------------- * **The "Morning Glow" Ritual:** Pair with a citrus-forward lotion like Lemon Verbena and a clarifying facial product like the Age Well or Charcoal facial bar. * **The "Anti-Inflammatory" Duo:** Pair with the Honey Calendula soap. The Root and Rind bar is for daily brightening and balancing, while the Honey Calendula is a targeted treatment for when skin is actively irritated. IV. FAQ CONTENT BRIEF: --------------------------- * **Targeted Questions:** Address the scent profile (is it spicy or citrusy?), its benefits for skin (what does turmeric do?), and if it's suitable for sensitive skin. ================================================================
A sun-kissed boost of citrus and spice to brighten your skin and your day.
We believe in the joyful power of balance. This sun-kissed bar was born from that idea, bringing together the ancient, grounding wisdom of the earth with the fresh energy of citrus. We infuse our gentle olive oil base with golden turmeric root powder and calming calendula, then add a zesty, uplifting blend of pure citrus and spice essential oils. It’s a creamy, bubbly lather that leaves your skin feeling soft, balanced, and squeaky-joyfully clean.
Why You'll Love It
- A Zesty, Uplifting Scent: Scented only with a pure essential oil blend of bright pink grapefruit, warm ginger, and comforting cinnamon that smells like sunshine and spice.
- Clarifies & Calms: Golden turmeric root powder, a botanical wonder, works with gentle kaolin clay to calm inflammation and clarify the skin for a more even-toned complexion.
- A Rich, Creamy Lather: The addition of kaolin clay gives our classic olive oil soap base an incredibly smooth, creamy texture that feels amazing and rinses clean.
- Extra Moisturizing Formula: Our superfatting process leaves a portion of skin-loving oils in the final bar, creating an incredibly gentle and moisturizing lather that won't strip your skin.
Key Ingredients
- Olive Oil
- The heart of our gentle soap. This foundational oil ensures a non-drying, deeply nourishing, and exceptionally mild clean.
- Turmeric & Calendula
- This golden duo of botanical powerhouses is known for its ability to calm inflammation, soothe irritation, and promote a bright, healthy glow.
- Citrus & Spice Oil Blend
- A pure, therapeutic essential oil blend of pink grapefruit, ginger, and cinnamon provides a warm, zesty, and naturally uplifting aroma.
How to Use
- Lather up the bar in your hands or on a washcloth.
- Gently cleanse your face and body, inhaling deeply to let the uplifting citrusy aroma do its magic.
- Rinse clean for soft, balanced, and happy skin.
From our hands to your skin—enjoy the glow!
Saponified oils of olive, coconut, certified sustainable palm, cocoa butter, shea butter, kaolin clay, curcuma longa(turmeric)root powder, calendula, blend of pure essential oils including pink grapefruit, fresh ginger and cinnamon.
What does this soap smell like? It's a perfect balance of citrus and spice. The bright, zesty scent of pink grapefruit hits you first, followed by the warm, comforting notes of ginger and a hint of cinnamon. It's an uplifting and energizing aroma, scented only with pure essential oils.
What does the turmeric do for your skin? Turmeric is a powerful botanical known for its anti-inflammatory and antioxidant properties. In this soap, it helps to calm the skin, reduce redness, and clarify your complexion for a brighter, more even-toned glow.
Is this soap gentle enough for sensitive skin? Yes. While it's a great clarifying bar, it's built on our superfatted olive oil base, making it incredibly gentle and non-stripping. The addition of calendula also helps to soothe and calm the skin.