Baby Bum Cream - Natural Diaper Rash & Eczema Relief
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The midnight formula that changed everything. Born from a mother's determination to heal her one-month-old's painful rash.
Twenty-three years ago, Emily stood over baby Nate's changing table at midnight, watching him cry from a rash that wouldn't quit. By dawn, she'd created this. He never had another diaper rash. Not once.
Now it's the cream daycare providers recommend. The one parents buy for baby shower gifts. Because word spreads when something actually works. Especially when that something is made from calendula and chamomile, not chemicals and fragrances.
"Nate was barely a month old when he got this angry, painful rash that wouldn't quit. I stayed up that entire night mixing and testing until I got this formula right. He never had another diaper rash. Not once in all his diaper years. Now he's 23, and parents still tell me the same story happens with their babies. That's how I know we got it right."
Why You'll Love It
- Works on contact. Parents report visible improvement by the next diaper change, complete clearing within 24-48 hours.
- Thick, protective barrier that stays put through multiple wet diapers. No constant reapplication.
- Doubles as your medicine cabinet hero for scrapes, eczema patches, and mystery rashes on kids of all ages
- That subtle lavender-chamomile scent that makes bedtime diaper changes oddly peaceful
- No zinc oxide white cast on clothes, no synthetic fragrance assault, no questionable chemicals you can't pronounce
This Is Why We Do It
"I received this as a gift when my son was born 3.5 years ago. We still use it on him for cuts, scratches, sunburns and rashes. He has super sensitive skin and it is the only thing that works effectively every time. We're also using it now for our 1 month old and it is still working wonders. I buy it for all my new mom friends and recommend it to any friends whose children have sensitive skin."
"I highly recommend Baby Bum cream to all of the families in my daycare. This cream is incredibly effective at preventing and treating diaper rash, and it has become a staple in our daily routine. The formula is gentle enough for sensitive skin and has a pleasant scent. Most importantly, it works fast and effectively, providing relief for babies and peace of mind for parents. I have not received any complaints from any parent about this cream and their babies have always been rash free."
The Ritual
Clean and gently pat the area dry. Apply a generous layer. This isn't the time to be stingy. The cream should create a visible barrier. For active rashes, apply at every change. For prevention, once daily (usually bedtime) does the trick. Watch for that moment of relief when the cooling herbs hit angry skin. And yes, adults with eczema swear by this too. Emily didn't plan that, but skin is skin.
Key Ingredients
- Calendula
- The gentle healer. Anti-inflammatory powerhouse that's been soothing baby bottoms for centuries.
- Chamomile
- Nature's comfort. Calms irritation on contact while adding that sleep-time scent.
- Unrefined Shea Butter & Organic Cocoa Butter
- The moisture-lock duo. Creates that protective barrier that stands up to wet diapers.
- Lanolin
- The same stuff that protects sheep in harsh weather. Waterproofs while letting skin breathe.
Complete Your Ritual
Layer protection with our Baby Body Lotion for daily moisture that prevents issues before they start. And nursing mothers, don't forget yourself. Mother's Salve provides the same gentle healing for your own tender skin.
Because twenty-three years and thousands of rash-free babies later, we still make it the exact same way Emily did that first midnight.
INGREDIENTS
nourishing and vitamin-rich vegetable oils including organic olive, avocado, jojoba, unrefined shea butter, organic cocoa butter, organic beeswax, lanolin, aloe vera, vitamin e, healing essential oils including calendula, chamomile, lavender and tea tree.
