Mineral Glow Face Primer Em'z Blendz Soap Co.
Mineral Glow Face Primer Em'z Blendz Soap Co.
Mineral Glow Face Primer Em'z Blendz Soap Co.

Mineral Glow Face Primer


Regular price$28.00
/
Shipping calculated at checkout.
  • In stock, ready to ship
  • Backordered, shipping soon
Every product is handmade in small batches by real people (hi, that's us!). Orders usually ship in 3 to 5 days, then the Post Office takes it from there. Think of it as farm-to-skin, not Prime-to-porch.

Twenty percent non-nano zinc oxide. None of the chalky white face.

Most mineral creams have a chalk problem. The mineral content does its job, but you end up looking like you got bonked with a stick of sidewalk chalk. So mineral skincare gets reserved for the cabin trip, the lake day, the moments when nobody's looking.

This is the version we made for the rest of the time.

Twenty percent non-nano zinc oxide, the kind that sits on the surface of your skin instead of absorbing into it, suspended in a lightweight cream of organic jojoba, avocado, apricot kernel, sweet almond, and red raspberry seed oils. It glides on, blends out, and leaves a soft, even, slightly luminous finish. Not chalk. Not foundation. Something between makeup and bare.

Wear it alone, layer it under makeup, or stir a pump into your moisturizer for a softer dose. Skin that spends time outside seems to like having it on.

"Twenty percent zinc oxide is a number that means something specific to people who pay attention to mineral skincare. We can't tell you what it does on a sunny day. The FDA gets to do that, and we haven't paid for the testing that would let us. So here's what we will say: it's the same kind of zinc you've seen in mineral products made for being out in the world. We made ours feel like skincare instead of a coat of paint."

— Emily Whitlock, Co-Founder & Formulator


Why You'll Love the Mineral Glow Face Primer

  • 20% Non-Nano Zinc Oxide: A serious mineral percentage, suspended in something that doesn't feel like spackle. Uncoated, so it stays mineral-honest.
  • No Heavy White Cast: The fine-particle dispersion blends to a soft, neutral finish. Works across most skin tones without ghosting your face.
  • Three Ways to Wear It: Solo as a daily mineral layer. Under foundation as a smoothing primer. Mixed into your usual moisturizer for a lighter daily dose.
  • Skin-Feeding Oil Blend: Five lightweight, non-greasy oils (jojoba, avocado, apricot, sweet almond, red raspberry seed) keep the formula from feeling like a mask. Skin stays comfortable, not coated.
  • Eye-Area Friendly: Formulated without ingredients typically associated with eye stinging. Wear it close to the lash line without thinking about it.

Key Ingredients

Non-Nano Zinc Oxide (20%)
Uncoated, mineral grade, finely milled to disperse evenly without leaving a white film. Sits on the surface of the skin rather than absorbing into it. The reason this product exists.
Red Raspberry Seed Oil
A featherweight oil rich in fatty acids and natural antioxidants, including vitamin E. New to our line. Adds slip and softness to the formula without weight or shine.
Jojoba, Avocado, Apricot, and Sweet Almond Oils
The skin-conditioning blend. Non-greasy, fast-absorbing, and rich in fatty acids. They keep the mineral base from feeling like a costume.
Aloe Vera, Vegetable Glycerin, and Allantoin
The hydrating supporting cast. Soothes, draws moisture into the skin, and quiets reactive zones around the cheeks and forehead.
The Scent
A clean, herbal whisper from lavender and spearmint essential oils with a quiet vanilla finish. Subtle. Not perfume. Gone in two minutes.


Full Ingredients List

Small shop, real humans. Sometimes the label gets reprinted faster than the formula changes; sometimes the formula is current and the label is catching up. If you're managing an allergy or sensitivity, the safest path is to check both this page and the printed label. If anything's missing or unclear, ask us. We'd rather answer the question than have you guess.

Apply a small amount to clean skin as the last step in your routine. A pea-sized dose covers the whole face. Blend with your fingertips until it disappears, working it into the corners, the sides of the nose, under the brow, anywhere mineral products tend to ghost. Wear alone for a clean finish, layer foundation on top, or mix a pump into your moisturizer for a lighter daily wear. And reapply throughout the day if you're going back outside.

Frequently Asked Questions

Q: Will I look chalky or white-cast in this?

A: No, and that was the whole formulation challenge. The non-nano zinc oxide is finely milled and dispersed across a lightweight oil-and-water emulsion, so it blends to a soft, slightly luminous finish on most skin tones. If you blend it in fully (give it a real rub-in, not a dab), the white disappears into a soft glow. Darker skin tones may want a smaller pea-sized dose to start.

Q: How is this different from a regular tinted moisturizer?

A: A standard tinted moisturizer is a moisturizer with iron oxides for color. This is a moisturizer-and-primer with 20% non-nano zinc oxide as its featured mineral, no iron-oxide tint. The finish is more of a soft-focus glow than a coverage tint. Think of it as a daily mineral layer with skincare benefits, not a foundation alternative.

Q: Why 20% zinc oxide specifically?

A: Twenty percent is the percentage we trust to do the work zinc does well, and the highest concentration we could blend in without losing the no-chalk finish. We're not allowed to tell you what 20% non-nano zinc does on a sunny day, because that requires FDA testing we haven't done. We can tell you that's a number familiar to people who pay attention to mineral skincare, and let you connect the dots from there.


Have a Question?

We'd love to help! Fill out the form below and we'll get back to you as soon as possible.

Twenty percent zinc. Zero chalk. That's the whole point.
Mineral Glow Face Primer
Mineral Glow Face Primer
$28.00
$28.00

You may also like


Recently viewed